Vercel, the cloud platform for front-end developers, and Sitecore, a global leader in end-to-end digital experience, announce their strategic partnership in response to the growing needs of brands for a more composable architecture.
Digital consumers want more from their online experience. The past three years have reinforced just how critical technology is in helping businesses of all sizes not only stay nimble but thrive. Marrying Vercel’s mission to power the front-end experience of businesses worldwide and Sitecore’s track record in unlocking a brand’s potential to connect with its consumers globally will create new opportunities to scale on the Web.
“At Vercel, we believe in pushing the boundaries of what’s possible on the Web. Along with providing tools for developers to create unique experiences, we are also building partnerships that transform the way brands interact with consumers online,” said Kevin Van Gundy, Chief Operating Officer at Vercel. “Our partnership with Sitecore will transform the web’s direct-to-consumer landscape by allowing our retailers to build faster and more dynamic experiences.”
Vercel and Sitecore have a history of joint success, collaborating on multiple engagements globally for clients across industries, including Focus Brands and Avid Technology, with Platinum Sitecore implementation partners like Merkle and XCentium. Together, the companies help clients build 100 per cent composable digital experiences using Vercel’s Edge Middleware, Sitecore’s XM, and deep integrations built to allow for a headless solution by leveraging Vercel’s front-end as a Service (FaaS) experience expertise.
“At Sitecore, our mission is to elevate leading brands through unforgettable digital connections with their customers. As a global leader in digital experience software, our partnership with Vercel extends the Sitecore Composable DXP product portfolio. This provides our customers with an end-to-end solution for all their digital needs,” said Owen Taraniuk, Global SVP Partners at Sitecore.