Sports Merchandise Retailer Fanatic Has Announced A New Tech Partnership

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Sports merchandise retailer Fanatic has announced a new tech partnership to create official product catalogues and digitised consumer engagement initiatives

Fanatics will use Fabacus technology to engage fans and consumers, offering a digital giveaway programme through licensed products to win match tickets, retail discounts, experiences and signed memorabilia when scanning live QR codes within consumer products.

Matthew Primack, SVP at Fanatics, said: “We are pleased to partner with Fabacus, a like-minded organisation that thinks outside of the box to move an industry forward.”

“We have loved working with the team at Fanatics and are delighted to be formalising our partnership, supporting them across their brand roster.” Andrew Xeni, CEO & Founder of Fabacus, concluded, “It is brilliant to be working with such forward-thinking partners across two of our Xelacore technology offerings – from product registration to insight-powered giveaway campaigns. We’re looking forward to elevating and supporting the retail and brand experience for sports fans worldwide.”