Talkable, Attentive Partner To Enable Personalized Referral


Talkable has partnered with Attentive, a provider in conversational commerce, to deliver efficient referral marketing campaigns for eCommerce brands.

Power users like TOMS, Eleven by Venus, Los Angeles Apparel, Everyday Yoga, Super73, and SwimOutlet have already launched integrated programs, and Talkable expects a wave of brands to follow.

The integration provides a seamless referral experience flow through personalized SMS messages for users. Here is how the integration works:

  • Сapture customers’ phone numbers through Talkable Referral Marketing Placements and automatically pass them to the Attentive platform messaging flow.
  • Promote your refer-a-friend program to your SMS list to increase sharing and engagement.
  • Segment customers using custom attributes and properties from Talkable, then using those custom attributes, create segments for targeted messaging from Attentive.
  • Coming soon: The ability to trigger referral messages through SMS for increased engagement.

“Adding Attentive to our AppStore opens a whole new level of brand engagement opportunities for our customers,” says Valeriia Kuzmina, Product Manager at Talkable. “Now customers can seamlessly integrate personalized text messaging into their referral marketing campaigns to increase sharing and engagement.”

“We are thrilled to be able to offer this integration with Talkable to our mutual merchants,”  said Greg Bauman, Director of Ecosystem Partnerships at Attentive. “Being able to communicate with your biggest advocates through SMS more personalized will allow brands to drive more revenue and get closer to achieving true emotional loyalty.”