TELUS International Completes Acquisition Of WillowTree


WillowTree has further diversified TELUS International’s expansive client base, adding new marquee customers and amplifying cross-selling competencies globally

TELUS Corporation and TELUS International, a leading digital customer experience innovator that designs, builds and delivers next-generation solutions, including AI and content moderation, for global and disruptive brands, announced the completion of the previously announced acquisition of WillowTree, having met all closing conditions and regulatory approvals. Now rebranded as WillowTree, a TELUS International Company, the premier, full-service digital product provider adds key front-end design and builds competencies to TELUS International’s fulsome suite of end-to-end capabilities across the full customer experience value chain.

“Today marks another exciting step in TELUS International’s journey, as we welcome the skilled and talented WillowTree team into our TELUS family,” said Darren Entwistle, Chair of the Board of TELUS International and President and CEO of TELUS. “Indeed, in joining our team, WillowTree has further diversified TELUS International’s expansive client base, adding new marquee customers and amplifying cross-selling competencies globally. Furthermore, our combined teams have a tremendous opportunity to accelerate TELUS’ digital transformation and support key product development across our business, most notably within health and agriculture and consumer goods.”

“It is with great pleasure that we kick off the New Year by welcoming WillowTree’s team members from around the globe to TELUS International as we join together to create unique, innovative and engaging digital experiences for some of the world’s largest and best-known brands,” said Jeff Puritt, President and CEO of TELUS International. “With a concerted focus on building upon our existing strengths, adding new high-value capabilities, further diversifying our client base and broadening our geographic footprint, our company continues to evolve in order to meet our clients’ increasingly complex needs.”

TELUS International has now grown to encompass a diverse, multilingual team of more than 70,000 team members, a global AI Community of more than one million trained annotators and 69 delivery centres and digital design studios in 30 countries across North, Central and South America, Europe and Asia. The addition of WillowTree’s more than 50 new marquee brands has further diversified TELUS International’s client base, and it now supports more than 650 clients across key industry verticals, including tech and games, communications and media, ecommerce and fintech, banking, financial services and insurance, consumer goods, healthcare and life sciences, and travel and hospitality.

WillowTree is headquartered in Charlottesville, Virginia, with 13 global studios across the United States, Canada, Brazil, Portugal, Spain, Poland and Romania. The company’s more than 1,000 digital strategists, designers, engineers and project managers have shipped over 700 native mobile applications, websites and other digital products for its clients, including FOX, CBC, PepsiCo, Anheuser-Busch InBev (AB InBev), Synchrony, Manulife and Marriott, among many others. In 2021, WillowTree demonstrated strong financial growth and performance, with revenue of approximately US$140 million and healthy profitability.