Textel Partners With RingCentral


Textel, a provider of a cloud-based texting platform for businesses and contact centers, is partnering with RingCentral, a provider of cloud communications, video meetings, collaboration, and contact center solutions, to bring full SMS and MMS capabilities to their customers.

Built into the RingCentral Contact Center, Textel’s integration lets companies have two-way dialogues with their customers via SMS and MMS from their existing business numbers and DIDs. Features include skills-based routing, agent-initiated and mass outbound texting, agentless textbots, interactive text response (ITR), call deflection, group texting, and full transcript reporting and analytics.

Textel also integrates with RingCentral’s Unified Communications as a Service (UCaaS) platform, enabling businesses to use SMS and MMS for mobile lead generation, website conversion to chat, booking appointments and reminders, promotions, and cross-department communications via the RingCentral unified app available on desktop, web, and mobile.

“We’re excited to work with RingCentral and bring the benefits of our offering to RingCentral customers through our integration,” said James Diel, CEO of Textel, in a statement. “As part of the integration, which adds two-way conversational SMS and MMS capabilities as well as one-to-one and mass texting functionality, businesses can experience improved customer service while reducing call volumes and operational costs.”

“Providing customers with a reliable, secure, and scalable business communications solution is core to our cloud communications platform,” said David Lee, vice president of product management at RingCentral, in a statement. “The integration of Textel with RingCentral gives customers a platform that’s both easy to use and opens up an entirely new channel of interaction through SMS and MMS texting.”