The State of Qatar Debuts Unified Citizen Experience Management Platform

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The Bureau has established a Citizen Experience Center of Excellence (CoE), designed to harness the power of Sprinklr’s Unified-CXM platform and professional services expertise.

Sprinklr the unified customer experience management platform for modern enterprises, announced that the Civil Services and Government Development Bureau of Qatar has selected Sprinklr as the technology platform to deliver unified digital citizen experiences across its government agencies. 

The Civil Service and Government Development Bureau of Qatar is steadfast in its mission to elevate the digital experience for its citizens to new heights. To realise this ambition, the Bureau has established a Citizen Experience Center of Excellence (CoE), designed to harness the power of Sprinklr’s Unified-CXM platform and professional services expertise.

The new digital CoE underpins Qatar’s National Vision 2030 – a national strategy focused on building a competitive government with the ability to measure, monitor, and improve its public services. Additionally, the CoE is meeting the demands of Qatari citizens and residents for fast, personalised interactions with government agencies on any communications channel.

“With rapidly evolving citizen and customer expectations, it is more important than ever for government organisations to stay ahead of the curve and to provide citizens and residents with cutting-edge, unified services and experiences. The platform we are building with Sprinklr is a demonstration of our continued leadership in the field of utilising technology and our unwavering commitment to driving progress in Qatar. We believe that this platform will provide our civil and government departments with a powerful suite of tools that will enable them to better serve our citizens, while also advancing our national goals under Qatar National Vision 2030,” said H.E. Abdul Aziz Bin Nasser Al Khalifa, President of the Civil Service and Government Development Bureau in Qatar.

Hassan Al-Ibrahim, Qatar Executive Director of Government Development at Qatar Civil Services and Government Development Bureau, continued, “The implementation of Sprinklr’s unified platform for citizen experience management is a crucial step in realising Qatar’s National Vision 2030. This powerful platform will bring Qatar’s government agencies together in a manner that was previously not feasible, allowing for greater collaboration and more effective service delivery. Furthermore, with Sprinklr’s advanced automation and AI capabilities, we believe that will be able to deepen our connections with citizens, streamline processes, and make it easier than ever before for them to access vital services and information.”

“We are honoured to work with the Civil Services and Government Development Bureau. The CoE team cares deeply about citizen experiences and Sprinklr will provide a unified platform to drive agency efficiency and support personalised citizen experiences across 30+ digital channels,” said Ragy Thomas, Founder & CEO, Sprinklr. “It’s time for the public sector to eliminate expensive, hard to maintain technology and take advantage of flexible platforms that break down internal silos, unify customer and citizen facing teams, and help enhance the lives of citizens.”

To achieve its goals and surpass citizen expectations, Qatar will implement Sprinklr Modern Care, Sprinklr Modern Research, and Sprinklr Social Engagement & Sales to achieve key potential benefits, including:

  • Omnichannel communication: Government agencies will be able to service citizens and visitors using their preferred means of real-time communication – including traditional and digital channels. Employees will be able to easily switch between channels without losing the vital context of the citizen’s request.
  • Reduced response time: By leveraging Sprinklr’s AI-driven chatbots and workflows, agents can reduce time to respond and resolve issues.
  • Unified citizen & visitor view: Government agencies will share one unified platform with a shared view of all citizen and visitor communication.
  • Measurement for citizen experience success: Sprinklr will work with the government to develop a system to measure public services and identify areas for improvement.
  • Training & 24/7 support: Sprinklr will work to ensure a return on investment and digital transformation success for every customer with hands-on training, services, and support.

“The State of Qatar is leading the way in the digital transformation of citizen experiences,” said Haitham Elkhatib, Vice President of MEA, Sprinklr. “We look forward to supporting Qatar as a global hub for innovation and empowering its government agencies with the ability to provide seamless citizen and visitor engagement.”