The Walt Disney Company Explores The Future Of Immersive Experiences


The Walt Disney Company hosted its 2022 Disney Accelerator Demo Day, showcasing the six companies in this year’s Disney Accelerator program focused on helping build the future of immersive experiences.

The Demo Day presentation featured more than 15 senior executives from The Walt Disney Company in conversation with the founders of the six growth stage companies as they discussed innovation and new technologies and the impact they might have across Disney.

Demo Day is a celebration of the annual Disney Accelerator, a business development program designed to accelerate the growth of innovative companies from around the world. Since launching the Accelerator in 2014, Disney continues collaborating with many of the Disney Accelerator participant companies to bring exciting products and new technologies to market. The companies in this year’s program focus on a range of technologies in areas such as augmented reality (AR), non-fungible tokens (NFTs) and artificial intelligence (AI) virtual characters. 

Disney has always used new technology to enable world-class storytelling and to help redefine and advance entertainment. As the company focuses on its next-generation storytelling efforts, Disney will continue exploring how these new canvasses and techniques can help create connected experiences across physical, digital and virtual worlds.

“For nearly one hundred years, Disney has embraced cutting-edge technology to remain at the forefront of creative storytelling and deliver the most innovative entertainment experiences for audiences and guests around the world,” said Bonnie Rosen, General Manager of the Disney Accelerator program. “This commitment to advancement is also an integral part of the Disney Accelerator, which allows us to collaborate with outstanding growth-stage companies like those in this year’s class that share our desire to redefine the media landscape. We hope that Demo Day is just the beginning of our relationship with these companies, and we can’t wait to see the amazing things we could build together for Disney fans.”