TripleLift Acquires 1plusX to Bring First-Party Data To Advertisers


Combined company will help customers take control of their data and address audiences effectively in the absence of third-party cookies

TripleLift, the advertising technology company reinventing ad placement at the intersection of creative, media and data, announced the acquisition of 1plusX, an award-winning first-party data activation platform. 1plusX has unique technology to help both publishers and advertisers address their audiences with privacy-centric solutions.

By joining 1plusX’s privacy-friendly solutions and TripleLift’s scaled media marketplace, publishers can better monetize their content and advertisers can more effectively reach their audiences.

“We have built one of the most sophisticated first-party data management platforms in the world. Our core product, an AI-driven intelligence solution, takes in a client’s data, enriches it, and then turns it into precise audience and asset profiles in real-time. By providing user-based behavior insights, our clients can activate them on relevant channels from the web to connected TV,” said Juergen Galler, CEO & Co-Founder, 1plusX.

Eric Berry, Co-Founder & CEO, TripleLift said “The combination of TripleLift and 1plusX means publishers and marketers will have a scaled, independent platform that is designed for the privacy-centric future. Now thousands of TripleLift publishers can access 1plusX’s best-in-class technology to leverage first-party data and TripleLift advertisers can apply that same data to targeting capabilities made for the privacy era. No third-party cookies required.”

The acquisition of 1plusX gives TripleLift customers yet another powerful tool and it reinforces the company’s ongoing commitment to supporting both publishers and advertisers through the coming industry changes. The acquisition also allows both companies to speed their roadmaps and bring new products to market.