Very Launches AR Try-on Experiences For Beauty Customers

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Very has launched an augmented reality (AR) try-on experience for beauty customers as it looks to create more immersive shopping experiences.

Using tech from ModiFace, Very app users can virtually try on 24 lip products by L’Oréal Paris, Maybelline and NYX.

On the mobile website, customers can use Benefit Brow Try-on technology to experiment with different eyebrow styles, shades and shapes and receive recommendations on the products required to create the looks.

“Technology is a powerful tool in creating immersive, personalized digital customer experiences and we’re excited to be bringing that to life for customers shopping our beauty category by working with big brands like L’Oréal Paris and Benefit,” Very digital customer director Paul Hornby said.

“We’re also exploring the use of augmented reality across other categories like fashion, home and electrical. By using tech to bring our customers closer to products, we can recreate the in-person shopping experience online and give them even greater confidence that they’re choosing the right products for them.”

This week, Snap announced a partnership with H&M to give shoppers three new augmented reality (AR) try-on experiences.

On the deal, Snap product strategy and marketing manager Brooke DeWitt said that “augmented reality is a powerful tool for fostering self-expression and creativity.