ZeroSum Partners With WellSaid Labs

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Auto-Stream delivers the highest quality text-to-speech service imaginable to auto dealers of all sizes driving faster auto sales and lowering advertising costs

ZeroSum has partnered with WellSaid Labs, an artificial intelligence text-to-speech technology company, to use its cutting-edge AI voice technology enabling same-day, low-cost video ad production within ZeroSum’s Auto-Stream platform.

An end-to-end solution, the Auto-Stream platform enables automotive marketers to create and publish inventory-specific video ads in substantially less time than traditional TV. While traditional TV advertising comes with high production costs and slow turnaround, Auto-Stream enables the creation of captivating ads in mere minutes and at a fraction of the cost.

WellSaid Labs uses AI to create voice avatars in a variety of ages, genders, and accents. Using the technology within the Auto-Stream platform, auto marketers can convert text-to-voice in real time and script, produce, and direct their ads instantly, adjusting voice emphasis, pronunciation, and tone.

“WellSaid’s best-in-class text-to-speech technology democratizes advertising capabilities for content creators. Businesses of all sizes deserve to quickly respond to customers’ changing needs and create engaging voice content. Whether for programmatic advertising, digital marketing or corporate training content, we believe voice is everything when it comes to customer engagement and brand management,” said Martin Ramirez, Head of Growth, WellSaid Labs.

In addition to AI voiceovers, Auto-Stream integrates dealers’ live inventory with an in-platform creative studio to create and deliver VIN-based ads within hours. The result is a highly targeted and professional video advertisement delivered to an audience of active shoppers through their favorite streaming services, leading to increased sales at a lower price point.

Through ZeroSum’s platform, media spend can be directly attributed to units moved, allowing dealers to clearly see the impact the platform has on their business. Agency and auto group partners can expect a high-profit product with transparent reporting, eliminating the need for scaling their ad operations and video production.