CX NXT Returns As An In-person Event In Dubai


The Customer Experience Summit tracks evolving technology, strategy and cultural trends so marketers can deliver engaging experiences to meet new-age customer expectations. 

Following the successful virtual edition last year, CX NXT 2022 edition will be a two-day in-person event on November 16-17, 2022. Over 200 CX leaders and practitioners are scheduled to attend.

The Middle East is perfectly poised to embrace customer experience technology solutions with consumers with spending power and a tech-driven vision. How do brands make the most of their CX tech investments? The two-day in-person summit aims to engage the marketing community in the region to address real-world challenges and introduce solutions.

The summit will have experts from the region and the world speaking about customer intent in the modern marketing funnel, sustainability, personalisation, loyalty, the game of subscriptions and customer journey orchestration.

The previous edition saw a speaker line-up of renowned CX experts, including Adrian Swinscoe, CX Expert & Author of PUNK CX, Alex Genov, Head of Customer Research at Zappos, David Boucher, Chief of Service Excellence at Aster DM Healthcare, Olga Budieri, Global Head of Customer Experience at Aramex, Russel Bacha, Head of Technology & Loyalty at Virgin Megastore, Andrea Prazakova, Senior Vice President Customer Experience at Mastercard, Sumit Srivastava, Commercial Director at Virgin Mobile and Patrick Fagan, Behavioural Scientist and Co-founder at Capuchin Behavioural Science among others. 

The CX NXT summit is the next flag-bearer of the evolution of customer experience tech in the Middle East, driven by technology and accelerated by digital transformation. Sprinklr joins as the Presenting Sponsor for the event, along with Vonage, Tealium, Verint and Moengge as the Gold Sponsors.

This year’s agenda will contain marketers’ challenges, such as driving brand loyalty, navigating data compliance in an evolving privacy landscape, maximising the use of customer intelligence and cloud in delivering seamless digital experiences. 

For more information – cx-nxt