Aircall Announces Strategic Investment From HubSpot Ventures

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The cloud-based voice platform has had an existing partnership with HubSpot since 2016

Aircall has announced a strategic investment from HubSpot Ventures, extending the partnership between SaaS businesses in the cloud communications industry.

HubSpot’s CRM platform, geared towards inbound marketing, offers a range of tools for areas such as blogging, marketing automation, landing pages, search engine optimisation, social media, and web analytics. The extension of the Aircall partnership comes after HubSpot announced earlier this month that it is integrating with cloud platform Nexcess.

The platform, designed to optimise Magento, WooCommerce and WordPress stores, will combine these capabilities with HubSpot’s strengths in marketing and sales for commerce and online brands.

“At Aircall, we’ve been working to build a customer-obsessed culture. We’re looking forward to continuing a strong relationship with HubSpot, as we both create tools and services that are used and loved every day by thousands of customers. Integrating our products through a strong and open ecosystem paves the way for the future of voice,” said Jeffrey Reekers, Chief marketing officer, Aircall.

Nexcess’s fully managed hosting includes secure infrastructure management and monitoring that notifies customers when there are performance issues. In addition to plugin offerings and other tools, the company says the platform delivers on fast speeds, scalability, strong security, and on-demand assistance when customers need it.

Nexcess also manages data centres in the Asia Pacific, Europe, and North America. The company’s Asia Pacific data centre is located in Sydney, Australia and serves markets in Australia and New Zealand, and Southeast Asian markets, including Vietnam, South Korea, and Japan. Aircall is entirely cloud-based and integrates customer success strategies, closely aligned product distribution, and deep collaborations to their partners and solutions provider networks.

The companies note their shared vision will mean better and more seamless customer experiences throughout marketing, sales, and customer service processes.