ASM Global, a provider of live event experiences, will launch a facial verification network in partnership with technology innovator PopID, beginning at San Diego’s Pechanga Arena, according to a press release
These biometric advances are part of a digital transformation across ASM’s network of more than 300 arenas, stadiums, theaters, and convention centers across the globe. As part of the technology roll-out, ASM will also provide benefits and amenities to premium ticket holders at events.
PopID’s connected infrastructure streamlines consumer transactions, including payments, terminals, and point-of-sale integrations.
PopID’s technology will soon verify payments and authenticate tickets via a fan’s face at other ASM venues. Upcoming deployments include the Save Mart Center in Fresno, California, Coca-Cola Arena in Dubai, and Toyota Arena in Ontario.