ASM Global Partners With PopID

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ASM Global, a provider of live event experiences, will launch a facial verification network in partnership with technology innovator PopID, beginning at San Diego’s Pechanga Arena, according to a press release

These biometric advances are part of a digital transformation across ASM’s network of more than 300 arenas, stadiums, theaters, and convention centers across the globe. As part of the technology roll-out, ASM will also provide benefits and amenities to premium ticket holders at events.

PopID’s connected infrastructure streamlines consumer transactions, including payments, terminals, and point-of-sale integrations.

PopID’s technology will soon verify payments and authenticate tickets via a fan’s face at other ASM venues. Upcoming deployments include the Save Mart Center in Fresno, California, Coca-Cola Arena in Dubai, and Toyota Arena in Ontario.