Forethought Integrates With Zendesk


The integration aims to create seamless customer experiences across multiple channels

Forethought has integrated its conversational AI agent Solve with Zendesk’s outbound massaging platform Sunshine Conversations to help teams deliver customer experience across multiple channels. Through an API, Sunshine Conversations users may implement Solve across a broad set of messaging channels, such as SMS, Facebook Messenger, WhatsApp, Twitter, and more. This allows for unified and integrated communications across multiple touchpoints.

“As customers continue to engage across a variety of channels, expectations of a consistent experience across those channels increase. We’re excited to expand our partnership with Zendesk with this integration in order to provide Forethought customers with the opportunity to be at every touchpoint of their customer’s journey and deliver the best customer experience at scale,” said Deon Nicholas, CEO & Co-Founder, Forethought.

Pascal Pettinicchio, Vice President of Technology Alliances, Zendesk, said: “Sunshine Conversations helps businesses provide custom interactions and individualized support. The integration with Forethought enables our customers to take advantage of Forethought’s Solve product and their AI technology across any channel.”

In line with the latest customer behaviour trends, this integration enables organizations to harness direct messaging to deliver seamless customer experiences. CRM platform Pipedrive has recently integrated with Zendesk to promote sales workflow.