Impact.com Acquires Pressboard

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Pressboard provides a comprehensive suite of tools to measure sponsored content, e-commerce, and social media programs

Impact.com announced that the company has acquired Pressboard, premier analytics and reporting platform for branded content. This acquisition empowers publishers to jumpstart and scale their content partnership opportunities, and enables more robust partnership opportunities between publishers and brands to drive efficiency, revenue, and further accelerate the growth of the partnership economy.

“impact.com’s acquisition of Pressboard aligns with our mission to revolutionize and power the partnership economy. To succeed in this highly competitive landscape, publishers, brands, and agencies must be equipped with best-in-class technology to drive profitable revenue. The future of commerce is content-driven, and this acquisition allows for more publishers to meet the demands of today’s digital consumers with authentic experiences that deliver real results,” said David A. Yovanno, CEO, impact.com.

Pressboard provides a comprehensive suite of tools to measure sponsored content, eCommerce, and social media programs. Through powerful integration capabilities, Pressboard provides content creators with granular insights in one single dashboard. From reporting automation to campaign execution and analysis, Pressboard enables content studios to run more efficiently than ever before to unleash maximum earning potential.

With this acquisition, Pressboard joins Trackonomics to create a robust and holistic publisher solution to power and scale their sponsored and commerce content programs.