LifeSearch Partners With Talkdesk


Talkdesk, a cloud contact center company, has been selected by LifeSearch, a life insurance broker, as its contact center solution provider.

A Talkdesk-powered contact center will be at the heart of a full-scale digital transformation of LifeSearch operations, allowing for a uniquely personal experience for any customer, any time, anywhere.

Over the last 24 years, LifeSearch has become the UK’s one of the leading life insurance brokers, helping families protect the lives they love and plan compassionately for the dark moments that may come. Working with the biggest UK insurance brands and partnering with some of the UK’s biggest price comparison websites, LifeSearch has protected more than 750,000 families and insured over a million lives.

Talkdesk CX Cloud, an end-to-end customer experience solution, will be the cornerstone of a new contact center approach for LifeSearch – and that contact center evolution will pave the path towards larger digital transformation for the company. Previously, the LifeSearch contact center relied on a mixture of platforms and technologies that were retrofitted over time. The Talkdesk solution represents the first large-scale investment in true enterprise technology purpose-built to provide a modernised contact center that can sustainably grow with LifeSearch at scale. Talkdesk Virtual Agent for both digital and voice will help streamline workflows and improve routing efficiencies as LifeSearch blends inbound and outbound activities for a more seamless customer journey. AI-powered features like Talkdesk Interaction Analytics and Talkdesk QM Assist will offer valuable, real-time coaching opportunities to help agents make every customer interaction one in which the customer feels supported by a trusted adviser.

“We advise customers on some of the most important financial decisions they will make, protecting themselves and their families. These aren’t conversations that can be scripted or pulled from a playbook – every customer interaction will have different requirements,” said Chris Neilson, chief technology officer, LifeSearch. “The Talkdesk solution will give LifeSearch advisers and customer support colleagues the best tools to leverage customer insights and data so that we can provide each new and existing customer with a bespoke experience unique to their circumstances.”

“Trust and value are now more relevant for consumers arranging insurance. Automation, better experiences for both customers and agents, and the creation of new business models are all driving forces behind the current digital transformation within the insurance industry,” said Kieran King, chief customer officer at Talkdesk. “With the Talkdesk solution, LifeSearch transforms the customer experience for the families they protect. We’re proud to partner with LifeSearch in evolving and exceeding their customer experience goals.”