Grocery Outlet Goes Chainwide With Instacart Delivery


Since making its eCommerce debut with Instacart last fall, Grocery Outlet Holding Corp. has rolled out the online grocery delivery service to almost all of its stores.

Nearly 400 Grocery Outlet stores in California, Oregon, Washington and Pennsylvania now offer its same-day delivery service. The rollout follows a six-month pilot at 68 California stores that Grocery Outlet announced in October, marking the value grocer’s entry into the online grocery arena.

“We remain excited about the long-term potential of our eCommerce initiative and partnership with Instacart enabling us to expand our customer reach,” Eric Lindberg, CEO of Grocery Outlet. “Following positive results from our pilot, we recently completed a rollout to nearly all stores. While it’s only been a few weeks since the rollout, we are pleased with the smooth execution and the favorable response from independent operators and customers so far.”

The service enables Grocery Outlet customers to order groceries, daily staples and other products for delivery from the chain’s independently owned and operated stores through the Grocery Outlet storefront on Instacart’s online marketplace and mobile app. Instacart personal shoppers pick, pack and deliver the orders within customers’ designated delivery time windows, including as soon as an hour.

“Grocery Outlet has provided millions of customers with an affordable, quality selection of fresh produce and pantry staples for more than 75 years. We know accessibility matters, and our successful pilot proved the value delivery in as fast as an hour provides Grocery Outlet customers,” commented Chris Rogers, vice president of retail at San Francisco-based Instacart. “As consumers continue to seek value, selection and convenience, we’re proud to support Grocery Outlet as the retailer continues to build an engaging online experience for their customers.”