NetElixir Releases AI-Powered Digital Marketing Platform

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AI-powered digital marketing platform LXRInsights leverage high-value customer segments leading to a 2x increase in conversions compared to regular audiences.

NetElixir, one of the independent digital marketing agencies in the United States, recently launched its proprietary AI-powered digital marketing platform, LXRInsights. This new product combines the power of machine learning with a human touch.

Leveraging LXRInsights’ high-value customer segments led to a 2x increase in conversions compared to regular audiences.

Seamless integration with major platforms like Google Ads and Meta to launch one-click remarketing campaigns

Empowering machine learning algorithms to find similar high-value audiences based on initial high-quality signals continually

Sharing actionable data and insights to help marketers make crucial budgeting decisions about which channels best support their growth goals

High-Value Customer Score to easily quantify the worth of newly acquired customers.

Experiments Playbook to help marketers regularly test and optimise their growth strategies

“The future of digital advertising in the cookieless future will be ruled by walled gardens, where each marketer will need to choose which ones they want to play in,” said Udayan Bose, Founder and CEO of NetElixir. “LXRInsights enhances the levers you can control in these walled gardens, such as audience signals. Our platform helps determine which levers you need to pull to win your best customers.”

Social campaigns targeting LXRInsights’ lookalike high-value customer list for a leading scrubs retailer generated a 39 per cent higher conversion rate than Meta’s benchmark. These high-value customers then spent 15-30 seconds more on the website after interacting with an ad than other audiences.