Pop-Up Shops Will Have Access to Performance-Enhancing Spatial Intelligence Analytics, Allowing Retailers to Drive Better Business Results
Pathr.ai announced that it has partnered with The Lionesque Group and its parent company, MG2 Corporation to bring real-time analytics to pop-up shops. Using Pathr.ai’s cutting-edge spatial intelligence technology, brands and retailers will now be empowered to utilise their pop-up stores to gain actionable insights to drive business outcomes and deliver improved customer experiences.
Powered by Pathr.ai’s spatial intelligence technology and The Lionesque Group’s expertise in experiential retail, brands and retailers can now cost-effectively understand how their pop-up shop is performing through a variety of analytics such as; Entrance and group sizes for measuring true sales conversion rates with POS Tie-In, Shopper behaviour including dwell times and heat mapping, Merchandising insights, Staffing optimization via insights around customer and staff interactions and Checkout queue and wait times.
“We’re excited to partner with The Lionesque Group and MG2 to debut our Pop-Up Shop Analytics at NRF. As brands and retailers are finding creative ways to introduce their products via physical retail experiences, pop-up shops represent a flexible environment to engage directly with their customers. The ability to implement deep analytics for pop-up shops and drive business results is a game-changer in today’s retail market. Our technology will enable brands and retailers to deliver personalized experiences that can increase customer loyalty and drive ROI,” said George Shaw, CEO and Founder, Pathr.ai.
With an out-of-the-box install that takes less than a day, Pathr.ai’s real-time analytics for pop-up shops will be available starting in February.
