UserZoom Announces Strategic Growth Investment From Thoma Bravo


New Investment to Accelerate Growth and Innovation as UserZoom Expands Its Industry and Geographic Footprint

UserZoom announced a strategic growth investment from Thoma Bravo. The investment, which values UserZoom at $800 million, is expected to be used to accelerate innovation and growth for UserZoom’s proprietary platforms. UserZoom founders and management, as well as current investor Sunstone Partners, will remain significant shareholders.

UserZoom’s proprietary UX Insights System offers an all-in-one platform, participant recruitment engine and professional services that provide the in-depth quantitative and qualitative insights essential to testing, measuring and improving digital product experiences. UserZoom uses advancements in AI/ML and embedded research best practices to offer both quality and speed, ensuring end-users and customers remain at the forefront of digital innovation.

“This investment from Thoma Bravo reinforces the strength of our industry-leading insights solution and our ability to empower businesses by gathering, combining and extracting high-quality, actionable data-driven UX insights that help them quickly build and deliver enhanced digital experiences. In 2021, we made significant strides in expanding our footprint in key industries and geographies, and we are excited to partner with Thoma Bravo to accelerate our growth,” said Alfonso de la Nuez, Co-CEO and Co-Founder, UserZoom.

The UX Insights system also incorporates UserZoom’s pioneering QXscore, a standardized score for measuring the user experience (UX) of a company’s digital properties, products, and services over time, and relative to competitors. By combining user and customer attitudes and behaviours into a single score on a 100-point scale, UserZoom aligns experience performance to strategic business KPIs and surfaces opportunities for improvement, de-risking the product development process.

UserZoom recently experienced the strongest period of growth in its history with 12 consecutive quarters of record revenue. In addition, the company added over 100 employees in 2021. With the investment from Thoma Bravo, UserZoom will be able to further develop its innovative product offerings, increase its existing customer base, and expand its geographic footprint, while maintaining and driving sustained growth. UserZoom will benefit from the operating capabilities, capital support and deep sector expertise of Thoma Bravo.