Fnac Darty Forms a New Partnership with Google on Data and Cloud

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The two companies have shared values and are pooling their expertise in customized and differentiated services, cutting-edge marketing and advertising technologies, and consumer technology

Fnac Darty today announced a new partnership with Google, intended to accelerate Fnac Darty’s digital transformation, increase the Group’s innovation capabilities through data, and offer customers enhanced products, services and experiences at a time when commerce is undergoing radical change.

This partnership is the next step in Fnac Darty’s successful and innovative relationship with Google. The two companies have shared values and are pooling their expertise in customised and differentiated services, cutting-edge marketing and advertising technologies, and consumer technology with a transparent omnichannel approach.

“Fnac Darty is an iconic brand and an innovator in the retail market. Google and Fnac Darty are long-time partners. Today, we’re proud to expand our work together through new cloud innovations in data and analytics, artificial intelligence, and machine-learning technologies, which will support new omnichannel strategies and customer experiences. Together, we can help define the retail industry of tomorrow,” said Thomas Kurian, CEO, Google Cloud.

The partnership introduces three new innovative streams: Deployment of Google Cloud Retail Search solution on fnac.com and darty.com websites, Integration of data analytics, machine learning (ML) and artificial intelligence (AI) and Training and culture programs on data and AI, with Google’s expertise.

Fnac Darty is the first retailer in France to implement this new Google Cloud solution, aiming to set new standards in terms of online and mobile shopping experiences. The Group aims to improve its websites’ performance by creating a smoother process for customers to search for and discover products and make results more relevant. For Fnac Darty, making constant improvements to its website search engine has always been a priority and having access to Google Cloud’s technological expertise in this area will give customers a simpler, more customised and enhanced online shopping experience. fnac.com and darty.com intend to deliver increased conversation rates while also offering greater customer satisfaction.

Google’s technology will also help improve operational efficiency and customer experience and support Fnac Darty’s innovation on new services for customers. There are numerous use cases, all bringing significant added value to the Group and its customers, including managing promotions more effectively, forecasting demand, preventing customer churn, improving methods for prioritising after-sales customer service actions, and defining customer value measurement as a critical management metric.

Fnac Darty’s teams will be looking to benefit from Google training sessions to enhance the Group’s digital and data culture. It will also support their broader usage of AI and their willingness and ability to innovate in the market.

These three innovation streams will be conducted with the accelerated migration of Fnac Darty’s data to Google’s cloud infrastructure.