GM Expands Loyalty Program for Chevrolet, Buick, GMC And Cadillac  


General Motors launched the all-new My GM Rewards loyalty program for Chevrolet, Buick, GMC, and Cadillac customers, featuring three membership tiers and new ways to redeem, unlocking a new world of appreciation for rewards members. My GM Rewards is the most comprehensive Automotive Loyalty program for members.

“For six consecutive years GM has been recognized as having the Highest Overall Manufacturer Loyalty by IHS Markit1, driving us to create an all-new My GM Rewards that greatly enhances the ownership experience,” said Julie Heisel, director of GM Rewards and GM Card. “The new My GM Rewards is a big win for our customers with more ways to earn and redeem points, including premium tiers of membership with exclusive offers and opportunities2.”

The all-new My GM Rewards launches with easy, no-cost signup to any current or past Chevrolet, Buick, GMC, or Cadillac customers. With three membership tiers – Silver, Gold and Platinum2 – customers can level up as they spend. Each tier unlocks higher points earnings and redemption caps. Gold and Platinum rewards members can now redeem points toward the purchase of GM Certified Pre Owned vehicles3 and their points do not expire.

The expanded program allows members to earn and redeem points toward buying or leasing a new GM vehicle, as well as for parts, accessories, paid Certified Service, and select OnStar and Connected Services plans.

My GM Rewards was originally launched in 2018, as the industry’s first automotive rewards-based customer loyalty program. Today more than 6 million GM customers are part of My GM Rewards.

Now, pair My GM Rewards with the all-new My GM Rewards Card

Together with Marcus by Goldman Sachs and Mastercard, GM is introducing the all-new My GM Rewards Card. The all-new credit card is seamlessly integrated into the My GM Rewards loyalty program and allows Cardmembers to redeem an unlimited number of points toward the purchase or lease of a new Chevrolet, Buick, GMC, or Cadillac vehicle.4 Cardmembers can also redeem points toward the purchase of Certified Pre Owned vehicles3 or toward eligible in-dealership GM services – paid Certified Service, parts, accessories, select OnStar and Connected Services plans, as well as gift cards5.

The My GM Rewards Credit Card benefits include:

  • Unlimited 7X points for every $1 spent at GM6
  • Unlimited 4X points for every $1 spent everywhere else – the card that earns you unlimited 4% toward a new GM vehicle6
  • Points do not expire with an open account in good standing
  • Earn a $100 card statement credit when you spend $1,500 on fuel or pay six months of electric bills for a registered electric vehicle per calendar year7
  • Up to $50 per year applied toward a vehicle detailing charge from a participating dealer8
  • Immediate Gold Tier in My GM Rewards, upon card approval
  • World Elite Mastercard benefits

Goldman Sachs Bank USA is the issuer of the credit card and Mastercard is the network of choice.

GM has been a pioneer in co-branded rewards card programs, launching its first consumer card in 1992. Since then, millions of customers have redeemed earnings toward the purchase of new Chevrolet, Buick, GMC, and Cadillac vehicles.

In addition to unifying with the My GM Rewards Card, the new My GM Rewards also eases the customer experience by integrating with online accounts and mobile applications used by Chevrolet, Buick, GMC, and Cadillac owners. Customers can manage their My GM Rewards accounts within their existing online account and mobile apps, with no need for an additional or unique account nor password.